If you visited a website, and a security warning appeared, would you continue shopping for that camera or computer? Probably not. And you wouldn’t be the only one. 82% of your peers would also hit the close button.
With Facebook President Mark Zuckerberg being called before congress because of security and privacy concerns and due to recent high-profile hacks and data breaches, consumers are demanding more protection from brands and websites. But how do you protect your customers and gain their trust? With something called an SSL certificate.
SSL atands for Secure Sockets Layer and having it on your website means that when your customer visits your site, an encrypted link is created between the web server and your browser. With SSL, your customers data is completely secure, making sure hackers can’t get access to the data.
In the past, you only needed SSL if your business accepted credit cards or other sensitive details. Google Chrome now alerts visitors that your site is “Not Secure” if you accept any information at all. Even an email address. And if that isn’t enough, having SSL is a factor in Google’s search ranking algorithm. Not having it can mean you never see page one ranking on Google.
Worried that your business isn’t protected? Check to see if your site’s URL begins with http or https. The “s” means you’re secure. And it’s simple to add SSL to your site. You can purchase various types of certificates via your domain provider.
Having a SSL certificate is good for customers and good for growth.