SEO or search engine optimization is a digital marketing strategy that aims to make your website easy to understand for users and search engines alike.
Pay-per- click advertising is the second leg of a digital marketing campaign. Alongside SEO, PPC can earn more real estate for your business on the results pages.
Social media platforms have a suite of innovative tools to collect key information about your audience. Beyond vanity metrics (likes and shares), you can monitor how they behave online, what makes them tick, and what will get them to remember your brand and pay for your products or services.
Designing your own website could save you money upfront. But within a year or a few months, you will lose more revenue and credibility than with simply hiring a professional.
Online reputation management is a digital marketing strategy that involves monitoring, identifying, and influencing your online reputation.